Defending sunk costs

To make the most of the critical year-end fundraising window, start planning your campaign now. Take advantage of these strategies to create a compelling and successful fundraising campaign. 

Lately, I’ve been reflecting on how the pandemic has shaped our lives and our work. The QR code has seen a meteoric rise. We use them to order lunch, pay for a haircut, or go to a concert. And now we use them to learn more about the issues that matter to us and to donate to organizations that we support.

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. EveryAction asked Jen Parker what her recommendations were for nonprofits that want […]