In 2024, we witnessed a remarkable outpouring of support from individuals eager to make a difference in the lives of others throughout the year by supporting hurricane relief efforts, reproductive rights and health, and political campaigns, but even more so between Giving Tuesday and Year End.
We are thrilled to report that K2D clients experienced a record surge in support in Q4 driven by strong Giving Tuesday and Year End campaigns.
On Giving Tuesday, K2D clients realized significant success. Revenue increased by an average of 17%, with one client achieving a remarkable 75% growth. Average gifts rose by 14%, and SMS continued to be a powerful channel, contributing an average of 6.5% to overall revenue. Notably, one client partner saw new donors account for over 25% of their total Giving Tuesday contributions.
Building on the momentum of Giving Tuesday, Year End fundraising efforts yielded even more remarkable results. K2D clients raised more than $2 million at year end. Like others, we are seeing softness in email performance but return on ad spend (ROAS) averaged 340%– with one client achieving 529% ROAS!
This analysis is a powerful reminder of the inherent generosity of human beings. Despite facing economic uncertainty, extreme weather events, and a challenging election season, individuals continue to demonstrate a strong desire to support causes they believe in.
As we move into 2025, we are seeing this generosity continue as the public responds to the devastating wildfires in Southern California.
Our team will continue to leverage data-driven strategies, innovative technologies, and compelling storytelling to inspire and engage supporters.
We extend our heartfelt gratitude to all of our clients, their supporters, and the dedicated teams who made these fundraising successes possible. We are inspired by your commitment to making a real difference in the world.