Best Practices for Spam Traps and Domain Monitoring
Planning strategy, writing copy, and designing creative are all important parts of successful email campaigns—but none of that matters if your organization’s domain health isn’t in good shape. Taking steps to protect it should always be a top priority. In February of 2024 Email Service Providers (ESPs), notably Gmail and Yahoo, took steps to […]
Don’t Get Sent to Spam! Email Authentication for Marketers in 2024
As an email marketer, you spend tons of time curating just the right content, growing the audience, and creating campaign strategies. However, often overlooked is ensuring that your house is in order with email authentications and domain health. Here’s some alphabet soup for you: DMARC, DKIM, SPF. Know what those acronyms stand for? Doesn’t really […]
Ins and Outs for Digital Fundraising in 2024
If you’re a nonprofit fundraiser and marketer (if you’re not, maybe this post will inspire you to become one!), you know that the last two months of the year are critical for meeting goals, testing new strategies, and most importantly: getting your cause in front of people who will want to support your mission. […]