Happy New Year from K2D!
Happy New Year from K2D!
Karin Kirchoff: DMFA’s 2024 Marketer of the Year!
We are thrilled to celebrate the news and congratulate Karin Kirchoff on being named the 2024 Marketer of the Year by the Direct Marketing Fundraisers Association (DMFA)! This prestigious award recognizes a leader in our industry, and Karin truly exemplifies the dedication, innovation, and impact in direct marketing that the award honors. As a trailblazer […]
Staff Volunteer Spotlight: Grace
Grace, our Digital Account Manager, has been volunteering with the James River Association’s Green Infrastructure Stewardship team! She’s been learning proper tree care and pruning techniques, planting native species across Richmond’s public libraries, and assisting with general maintenance as part of JRA’s Greening Richmond Public Libraries initiative. “Not only have I learned so much about […]
Turning Donors into Superfans – 5 Ways to Improve Donor Loyalty and Retention
Meet Nav Bhatia Google the term “superfan” and you’ll find pages of posts about a Canadian named Nav Bhatia. Nav is a former used car salesman turned millionaire philanthropist and is better known as the Raptors Superfan. Nav has attended every Toronto Raptors game in the team’s 25-year history and created the Superfan Foundation as a […]
On Gratitude
This morning it began at 4:13. A skull-piercing chirp followed by the voice of a tiny bionic woman insisting, “FI-er!” “FI-er!” These darn smoke detectors have been pulling this prank all week. It’s like having a newborn again, although my last newborn is now 17 and conveniently sleeps while I frantically race around to find the instigator […]
Speed up the 2nd Gift and Improve Donor Lifetime Value
Welcome Back! You’ll recall that a speedy second gift is an important part of building relationships with your fresh new donors. It also indicates that you have done a good job in conveying your mission and your case for giving. To craft our second gift strategy, let’s go back and think about why donors give […]
Bright Spots!
The first book I read in 2020 was The Power of Moments by Chip and Dan Heath. It’s about the magical experiences in our lives that stay in our memory banks for a very long time. The authors use the term “bright spots” to describe these moments. A bright spot is simply a good thing […]
The Most Important Fundraising Metric You Might Be Overlooking
Imagine you’re tasked with improving donor retention for your organization’s direct response program. This is fun because retention is the elephant in the room at every quarterly department meeting, right? It’s the thing no one wants to focus on and it’s the thing that everyone MUST focus on. So you’re the parent in the room […]
Terror Management Theory and other quarantine musings
Last week, I sat in on my umpteenth webinar on how to fundraise in the midst of a global pandemic. There was more of the same sage advice: Keep mailing Engage with your donors Don’t be tone deaf (I’ll be happy to never hear that term again.) I perked up when the conversation wandered over […]
Good Fundraising: Part 2
Part 2 of Karin and Jenn’s appearance on the Good Fundraising Podcast, hosted by Alicia Muelensteen, is live! This time they talk telemarketing, acquisition 101, and everyone’s favorite topic: monthly giving. You can listen here: https://www.buzzsprout.com/1065772/4899548