Get to Know Us

Distinct Expertise, Deep Roots

Our power lies in diversity of our collective knowledge. Each of us hails from a distinct background, be it data analysis and reporting, direct mail production, digital design, email marketing, acquisition strategy, telemarketing, or political campaigning.

This diverse blend of experiences not only amplifies our own abilities, but also bolsters the strength and success of our clients’ programs.

Meet Our Team

Photo of Karin Kirchoff

Karin Kirchoff

Founder and President

Jennifer Deerr

Executive Vice President and Partner
Photo of Jenn Deerr

Our Power is our people

We have a deep respect for skill and talent. If you’re ready to make a difference by working with organizations and companies that are changing the world, you’ll fit in perfectly here.

See Open Positions

Our Values

Diversity, Equity, and Inclusion

We believe that for genuine, positive change to happen, we must listen to and respect all of the voices at the table.

Fueled by our inclusive culture, we passionately seek out fresh perspectives and explore new ideas, speak openly, and encourage innovation through collaboration.

Children and Education

We are dedicated to ensuring that every child has access to quality education, care, and opportunities. It is our shared responsibility to address the challenges faced by millions of children, whether due to poverty, discrimination, or hunger.

Equality and Fairness

We are advocates for equality and fairness. We stand for the rights of all people – especially women, communities of color, LGBTQIA2S+ folks, and people with disabilities. We believe in providing what each individual needs to thrive, embracing the principles of equity and equality.

Safeguarding our Democracy

We believe in the fundamental freedoms and rights that are the cornerstone of American democracy.

Corporate influence in our government is an intentional hurdle to progress on pivotal issues from climate change to gun control. This is our moment to rally together and build a democracy that serves and represents everyone.

Animal Welfare

Our empathy extends to our furry, feathered, and scaly companions in our care and around the world. Animal welfare isn’t just about shelter – it’s an issue that resonates with the entire community.

Affiliations

The non-profit space changes at the speed of light. Building and maintaining strong partnerships with service providers and professional organizations is critical — that’s why we love these engagement tools and thought leaders.

Direct Marketing Association of Washington logo
Direct Marketing Fundraisers Association logo

Partner Programs & Certifications

These affiliations empower K2D to deliver personalized engagement and driving sustainable growth for our clients

Awards

Through innovative approaches and a dedication to making a difference, K2D’s accolades highlight out leadership in the non-profit marketing sector.

Direct Mail Campaigns

2023:

2022:

  • Gold Nonprofit Special Appeal for White Coat Waste’s No Voice No Choice FDA Appeal
  • Bronze Nonprofit Special Appeal for White Coat Waste’s March Kitten Petition Appeal

2021:

  • Bronze Nonprofit Special Appeal for Humane Society Naples

Digital Channel Campaigns

2023:

  • Bronze Special Appeal for Queens Public Library Foundation’s Giving Tuesday with DAF Email

  • Gold Nonprofit Special Appeal for Save the Redwoods League’s Giving Tuesday email from Sunny, Basil, and Olive

2021:

  • Gold Nonprofit Fundraising Appeal
    for Save the Redwoods League’s Alder Creek
Direct Marketing Fundraisers Association Awards logo

2023:

Good News Friday

We have a tradition at K2D of celebrating good news and positive, uplifting stories – usually on Fridays.
We also share team updates, quotes, inspiration, and anything we find interesting.

Photo of Jeph Christoff, Lori Archut, Jenn Deerr, Karin Kirchoff, and Jen Parker at DMAW's Best of Direct

Several of our team members had a great time celebrating all of the DMAW annual Best of Direct award honorees (last night/last week) and reconnecting with friends, new and old!

Screenshot from Microsoft Teams showing Karin Kirchoff, August Siebs, and Jennifer Parker wearing hats during a meeting

We didn’t plan it, but today was Wear-A-Hat Day at K2D!

Ms. Magazine on CBS Sunday Morning

Our client, Katherine Spillar of Feminist Majority, appeared on CBS Sunday Morning to talk about 50 years of Ms. Magazine!

Meet Goomba and Peach, my new foster baby bunnies that were abandoned outside. I’m fostering through Only Sunshine Sanctuary, a small animal sanctuary in Sacramento County that does amazing work for animals.

Photo of Karin Kirchoff's new business card with the new K2D Strategies brand

🎉 New logo and new branding means new business cards, and they’re looking sharper than ever! Infused with K2D’s unique style and passion, they’re more than just a card – scan the QR Code on the back to add our contact info to your phone!

Millie, my new kitten, was super interested in Karin and August during our meeting today. Our team is purr-fect! Who’s crashed your meetings this week?

We are delighted to celebrate two of our bestest team members – Lori and Erin both have July work-a-versaries at K2D! Thanks for your amazing contributions and for being gifted human beings. Happy Anniversary! 🎉

“Our commitment to defending sunk costs keeps those systems long after they’re no longer serving a purpose.”

Seth Godin

This is such a nuanced example of doing something a certain way “because that is the way we’ve always done it.” Be curious! Ask why! If there is a better way, let’s do it.

Are you registered for Bridge? Come see me Friday morning at my session or reach out and we can grab coffee!

I love all animals, but maligned animals like snakes have a special place in my heart. Save the Snakes does amazing work to mitigate human-snake conflict around the world, empowering community members to build harmonious relationships with nature.