Jen Parker

Vice President of Digital Strategy 
| She/Her

With over 20 years of experience under her belt, Jen is an accomplished and innovative leader, known for her results-oriented approach and cool composure under pressure. Her passion lies in forging strong partnerships, and with a keen understanding of client expectations, she flawlessly orchestrates teams, drives digital strategies, and delivers exceptional results for her clients.

Having journeyed through both agency and client-side roles, Jen brings a unique perspective to the table, exceeding partnership goals with ease. Her impressive roster of past clients includes AARP Foundation, National Jewish Health, Disabled American Veterans, Wildlife Land Trust, National Park Foundation, Human Rights Campaign, Democratic Senatorial Campaign Committee, Democratic Governors Association, EMILY’s List, Academy Museum of Motion Pictures, and many senatorial campaigns.

Leading the charge as Vice President of Digital Strategy at K2D Strategies, Jen ensures her team stays one step ahead of the curve in the ever-changing digital space to deliver smart, impactful fundraising programs for our clients.

When Jen isn’t busy strategizing, she enjoys living in Virginia Beach, where she shares her home with a loving husband, two incredible kids, and her loyal 11-year-old Great Dane, Hank, alongside their newest addition, the rescue cat, Millie. Catch her globetrotting to cheer on her children in sports or immersing herself in beachside reads.

Articles by Jen
13 Critical Year-End Fundraising Strategies
To make the most of the critical year-end fundraising window, start planning your campaign now. Take advantage of these strategies to create a compelling and successful fundraising campaign. 
Stewarding Donors with Non-Donation Asks
Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. EveryAction asked Jen Parker what her recommendations were for nonprofits that want […]