William is a digital media strategist who helps mission-driven organizations grow through clear, performance-focused paid media. At K2D Strategies, he builds and optimizes campaigns across paid search, YouTube, and paid social, with a particular soft spot for Google Ads and the problem-solving that turns donor intent into measurable results.
He brings structure to complex accounts, tightens measurement, and translates performance data into simple next steps teams can actually execute. William has supported organizations including BrightFocus Foundation and Fred Hutch Cancer Center, and he has also led in-house digital marketing work at METER Group. Whether he’s refining keyword strategy, testing creative angles, or improving landing page paths, his goal is the same: make the program easier to run and more effective month over month.
Outside of work, he’s usually mountain biking, planning a camping weekend, taking photos, or experimenting with something vegetarian in the kitchen.